Friday, June 15, 2012

Why Do We Use Social Media?

As I sit on my deck, overlooking the water, listening to Lightnin’ Hopkins and other great Blues musicians it puts me in a philosophical mood.  The question that I am pondering this evening is “why do we use Social Media and how did it get so expansive?”

Saturday, June 2, 2012

The Best Marketing Strategy Ever

The economy is shrinking, the cost of goods are increasing, the market is becoming over-saturated, and your marketing budget is next to Zero. You understand that if you don't stay in front of customers your business will cease to exist. Sounds pretty dire! Thankfully this story does have a happy ending and I have some good news for you. One simple and constantly underutilized strategy can literally increase your bottom line by $10,000 or even $1,000,000 all without increasing your marketing budget.