Social media is the taking over as the place for fundraisers looking to generate interest, conversation and increase engagement with their cause. It is the ideal platform for communicating with supporters, potential and existing. Twitter, Facebook and Google+ are among many of the online tools now at your disposal. However, social media is yet to make other forms of traditional marketing obsolete and focusing your efforts on an interconnected strategy is imperative to success. The promotional gifts industry is well recognized in the fundraising sector but there are new ways it can be utilized with modern marketing tools.
In a study by the BPMA they found that promotional gifts can increase visibility more than most other forms of promotion.