Social media is the taking over as the
place for fundraisers looking to generate interest, conversation and increase
engagement with their cause. It is the ideal platform for communicating with
supporters, potential and existing. Twitter, Facebook and Google+ are among
many of the online tools now at your disposal. However, social media is yet to
make other forms of traditional marketing obsolete and focusing your efforts on
an interconnected strategy is imperative to success. The promotional gifts
industry is well recognized in the fundraising sector but there are new ways it
can be utilized with modern marketing tools.
In a study by
the BPMA they found that promotional gifts can increase visibility more
than most other forms of promotion.