Don't Spread Yourself Too Thin- Do One Thing Well

I usually give great advice, but often have trouble following it myself. However, this subject- focusing on one thing at a time, and doing one thing well- is something I am very good at. I couldn't survive any other way (believe me, I've tried). I always have a lot of different things going on at the same time- writing for several websites, publishing other writer’s work on my sites, promoting my work, networking, consulting, marketing- it’s a never-ending, constantly growing list of things to do. So I do the only thing that makes sense, and chip away at that list, one by one. And at the end of the day, it’s amazing what one person can do.

The Insecurity of Social Security

When Social Security was first introduced in 1935 by Franklin Delano Roosevelt, or FDR, America’s 32^nd president, it was lauded as a social justice measure that would provide funds for those Americans who ended their working years without enough money to assure the necessities; food, shelter and clothing.

Post-World War II, a period which FDR continued to dominate until his death in 1945, was marked by one of the most unusual social attitudes ever evolved. Instead of older people being cared for by their children or relatives when they were too aged or ill to work for themselves, they were sent to homes or hospices to be cared for by strangers.

5 Things and a Prediction

I was recently invited to contribute to the series "5 Things and a Prediction" for a group called Digital Marketing Unwrapped. I thought I would share my response with everyone here. Let me know what you think.

Why Use LinkedIn?

With what seems like a new social media site popping up every day, it is sometimes hard to realize what platforms are relevant and which ones you should put your efforts (and marketing budgets) into. If you are a professional, want to be recognized in your industry, or have a service/product you are trying to get noticed,  I would HIGHLY recommend LinkedIn.

Social Analytics

Everywhere you go online someone is professing the benefits of Social Media and how it can help you business. Consultants and Social Media firms are popping up left and right declaring they have the answer and can show your business how to use these online platforms. I agree, Social Media can greatly help your business build a stronger client base; expand your business reach, engage directly with users, and so much more. But the million dollar question is “HOW” do you track this?

Why Do We Use Social Media?

As I sit on my deck, overlooking the water, listening to Lightnin’ Hopkins and other great Blues musicians it puts me in a philosophical mood.  The question that I am pondering this evening is “why do we use Social Media and how did it get so expansive?”

The Best Marketing Strategy Ever

The economy is shrinking, the cost of goods are increasing, the market is becoming over-saturated, and your marketing budget is next to Zero. You understand that if you don't stay in front of customers your business will cease to exist. Sounds pretty dire! Thankfully this story does have a happy ending and I have some good news for you. One simple and constantly underutilized strategy can literally increase your bottom line by $10,000 or even $1,000,000 all without increasing your marketing budget.